The programme provides theoretical knowledge and practical skills in communications, arts and culture, language and literature, media and information technology. Graduates will have high levels of language competence, together with expertise in intercultural communication, practical skills for the communication industry, and the technical know-how to keep pace with the information superhighway. Courses offered vary from cultural studies (classical and contemporary) to advertising, design, film studies, newspaper and magazine writing. In addition students may take elective modules from subjects such as Languages (Afrikaans, English, isiXhosa and French), Philosophy, Web Design, Music Technology, Psychology and Marketing.

The programme trains students for a career in the public sector. The programme is designed in such a way that the student is equipped with administrative and management skills which are relevant for a career in the private and public sectors.

This programme provides alternative university access to students who have the potential to succeed, but do not meet the minimum admission requirements for the mainstream programme. The purpose of the programme is to integrate additional academic support and skills development with mainstream courses in order to prepare the student for a career in either the private or public sectors.

The Advanced Diploma in Public Administration and Management aims to develop graduates who hold theoretical insights, operational skills well as critical insight into the socio- economic and socio-political realm which defines the public service.

The School for Governmental & Social Sciences offers students the opportunity to tailor their BA studies to their interests and career plans, focusing on subjects such as Political Science, Public Administration, Sociology, Anthropology, and/or History. Students can choose one of three possible streams: • Two languages as majors.;The BA degree enables learners to develop communication, critical thinking and problem-solving skills that will make them flexible global players. The BA also opens up a wide variety of postgraduate study opportunities, allowing students to focus on a particular area and develop specialist expertise. The BA programme is highly flexible and students may also include other disciplines such as Psychology, Industrial Psychology, Philosophy, Geography or language studies. • One language and one social sciences & humanities as majors; or • Two social sciences & humanities as majors.

The Bachelor of Administration (BAdmin) is a multi-faceted and comprehensive programme which aims to develop excellence in the practice and analysis of public administration, industrial psychology, sociology, business management, and political studies. Students may choose from one of four streams, according to their interests and planned career path. Public Administration is common to all four streams and learners choose an additional specialisation in Industrial Psychology, Sociology, Business Management or Political Studies.

The programme is highly flexible and students can choose one of three possible streams: • Two languages as majors; • One language and one social sciences & humanities as majors; or • Two social sciences & humanities as majors. Students can choose two of the following disciplines: • Anthropology • Afrikaans • Business Management • Economics • English • English language studies • History • French • Geography • Industrial Psychology • isiXhosa • Philosophy • Political Studies • Psychology • Public Administration • Sociology Any other discipline may be taken as a core module, in consultation with the department and programme leader involved. The BA degree enables learners to develop communication, critical thinking and problem-solving skills that will make them flexible global players. The BA also opens up a wide variety of postgraduate study opportunities, allowing students to focus on a particular area and develop specialist expertise.

The Bachelor of Visual Arts begins with a generic first year of study. On successful completion of this year students apply for selection into either the Fine Art or the Design stream. The first-year programme provides a broad base of skills and competencies that includes visual literacy, creative problem solving, design skills, sound drafting skills, some technical and technological proficiency; the ability to work in an extended range of media, both traditional and non- traditional, and appropriate experience at developing concepts and realising these in both two- and three- dimensional form; the ability to function as part of a team and the ability to articulate concepts both visually and verbally. The Design streams include: • Fashion and Textiles • Graphic Design • Photography The Fine Art streams include: • Drawing • Ceramics • Painting • Printmaking • Sculpture

Enabling students to function within the wide parameters of the world of fashion, equipping them with the ability to adapt to the fast-changing needs of the clothing and fashion industry, and providing a range of textile knowledge are the objectives of this programme. It allows the student flexibility to respond readily to the fashion or textile influences. Individual design and product development constitutes a major part of the studies, with personal style being strongly encouraged throughout the course. The programme allows the student to explore interest areas of a specialised nature including formal design and merchandising as it relates to the fashion, interiors and textile industry or technological innovation with regards to hi-tech fibres, knitting and weaving systems.

This programme enables students to develop creative approaches to solving graphic communication problems. The programme also provides students with comprehensive training that will equip them to establish their own business and to find productive employment as designers in advertising, publishing, packaging, and related fields within commerce and industry.